#WeBuiltThis
From 2017 to 2020, vb led the National Bail Out Collective’s digital fundraising strategy for its annual #FreeBlackMamas campaign. Together over four years, we raised more than $4 million and freed 250+ incarcerated Black moms so they could spend Mother’s Day with their families. Our campaign highlighted the destructive impact of the U.S. cash bail system on the Black community and was covered by most major media outlets.6.3M reach. 24K followers. MAD MENTIONS. MERE WEEKS.
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#FREEBLACKMAMAS
From 2017 to 2020, vb led the National Bail Out Collective’s digital fundraising strategy for its annual #FreeBlackMamas campaign. Together over four years, we raised more than $4 million and freed 250+ incarcerated Black moms so they could spend Mother’s Day with their families. Our campaign highlighted the destructive impact of the U.S. cash bail system on the Black community and was covered by most major media outlets.“Whatever it is, the way you tell your story online can make all the difference.”
BLACK CODES. STATS. PICTURES & VIDEOS. SCALE.
Family Portrait Series
From 2017 to 2020, vb led the National Bail Out Collective’s digital fundraising strategy for its annual #FreeBlackMamas campaign. Together over four years, we raised more than $4 million and freed 250+ incarcerated Black moms so they could spend Mother’s Day with their families. Our campaign highlighted the destructive impact of the U.S. cash bail system on the Black community and was covered by most major media outlets.1 Families. 17 REtailers.
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